| source Northwestern (X) |
level |
department ADVT Advertising (X) |
In the ADVT 311, 312, 313 sequence, students interested in pursuing a career in advertising copywriting and art direction become acquainted with the skills needed to obtain positions in this highly competitive field. Students work with partners under a team of creative professionals. At the end of the sequence, students should have an interview-ready portfolio. The first class of each quarter meets on the Chicago campus; subsequent class meetings take place at the Downtown Partners Chicago office. ADVT 311 introduces the basics of preparing strategies and ads for major products in various media -- print, radio, television, and direct mail. Basic writing and layout techniques for effective campaigns. May not be audited. Enrollment is limited.
Score: 14.749282 Details | Listing | Web page