| source University of Illinois at Urbana-Champaign (X) |
level |
department Advertising (X) |
May be repeated to a maximum of 12 hours in separate semesters, if topics vary.
Score: 11.302391 Details | Listing | Web page
Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors.
Score: 11.302391 Details | Listing | Web page
Special projects, research, and independent reading in advertising for students capable of individual work under the guidance of a faculty adviser. 0 to 3 undergraduate hours. No graduate credit. May be repeated in the same or in multiple semesters, if topics vary. Prerequisite: Written research proposal and consent of department.
Score: 11.302391 Details | Listing | Web page
Addresses the interface between marketing activity and various public institutions and actions: government agencies, consumer groups, boycotts, litigation. 3 undergraduate hours. No graduate credit.
Score: 11.302391 Details | Listing | Web page
Examines the advertising campaigns that have been seen as the best examples of this genre during the past century. Includes the writings of famous advertising authors on the rhetorical principles of advertising. 3 undergraduate hours. No graduate credit.
Score: 11.302391 Details | Listing | Web page
Teaches the important events, forces, people, and technologies that helped advertising to become an important institution in America. 3 undergraduate hours. No graduate credit. Prerequisite:
Score: 11.302391 Details | Listing | Web page
Explores theories of creativity; situates creativity and creative practices within the social structure of an advertising agency; examines the role of creative strategy in the development of advertising; exposes students to the practice of creating advertisements. 3 undergraduate hours. No graduate credit. Prerequisite:
Score: 11.302391 Details | Listing | Web page
Planning and execution of advertising across media, with emphasis on the creation of campaigns 3 undergraduate hours. 4 graduate hours. Prerequisite:
Score: 11.302391 Details | Listing | Web page
This portfolio-oriented course builds upon the core competencies acquired in
Score: 11.302391 Details | Listing | Web page
Explores theories of culture and communication and applies them to advertising issues in the context of globalization. Through case studies and an applied research paper, students will develop strategies for advertising and communicating messages to local and global audiences. Prerequisite:
Score: 11.302391 Details | Listing | Web page
Overview of basic concepts of research methodology with particular emphasis on advertising research. Computer analysis and interpretation of actual data sets; measurement with both structured and unstructured techniques; principles of survey and experimental design. Course information: 3 undergraduate hours. No graduate credit. Prerequisite:
Score: 11.302391 Details | Listing | Web page
Analyzes the markets served by various advertising media and factors to consider in the selection and evaluation of media. 3 undergraduate hours. No graduate credit. Prerequisite:
Score: 11.302391 Details | Listing | Web page
Application of analytical planning concepts to advertising planning and decision making; covers all of the decision making areas of advertising. Prerequisite:
Score: 11.302391 Details | Listing | Web page
Studies advertising as a cultural force and social institution and its role in communications, society, and economics. 3 undergraduate hours. No graduate credit. Prerequisite:
Score: 11.302391 Details | Listing | Web page
Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures. 3 undergraduate hours. No graduate credit. Prerequisite:
Score: 11.302391 Details | Listing | Web page
Seminar based on internship experience. Offered for College of Communications students who complete an approved professional, industry related internship. Approved for S/U grading only. May be repeated in the same term to a maximum of 2 undergraduate hours or 2 graduate hours. May be repeated in subsequent terms to a maximum of 3 undergraduate hours or 3 graduate hours. Prerequisite: Consent of instructor.
Score: 11.302391 Details | Listing | Web page
Evaluation of key periods, events, and individuals having significant impact on the evolution of American advertising philosophy, structure, and performance. Prerequisite: Consent of department.
Score: 11.302391 Details | Listing | Web page
Treatment of basic research concepts and procedures in the social sciences with emphasis on advertising and communications; examines both non-quantitative and quantitative methods. Prerequisite:
Score: 11.302391 Details | Listing | Web page
Advertising messages from the perspective of attitude and persuasive communication theories. Application of theory to advertising communication issues. Prerequisite:
Score: 11.302391 Details | Listing | Web page
Examines consumer behavior as a means of shaping the communications message; use of the behavioral sciences in communication strategy. Prerequisite: Consent of department.
Score: 11.302391 Details | Listing | Web page
Examines the theoretical foundations of decision theory as they relate to planning and decision making in advertising; reviews concepts of strategic planning and client side operations; case studies utilized extensively. Prerequisite: Consent of department.
Score: 11.302391 Details | Listing | Web page
Provides advertising students and faculty the opportunity to interact on current topics. Must be repeated by master's program graduate students for a total of 4 hours. Prerequisite: Consent of department.
Score: 11.302391 Details | Listing | Web page
May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.
Score: 11.302391 Details | Listing | Web page
Approved for S/U grading only. Prerequisite: Graduate standing in advertising.
Score: 11.302391 Details | Listing | Web page