| source University of Texas at Austin (X) |
level Graduate (15) |
department Advertising (X) |
An introduction to advertising research designs and procedures. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing.
Score: 11.743408 Details | Listing | Web page
An interdisciplinary study using behavioral science concepts to explain consumer motivation, information processing, and consumption behavior; sociological and psychological factors affecting the consumption process and the marketing/advertising of goods and services. Three lecture hours a week for one semester. Prerequisite: Graduate standing and Advertising 380J.
Score: 11.743408 Details | Listing | Web page
Communication and behavioral science theories as they relate to contemporary advertising practices. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing.
Score: 11.743408 Details | Listing | Web page
Conference course. May be repeated for credit when the topics vary. Prerequisite: Graduate standing and written consent of instructor received prior to registering.
Score: 11.743408 Details | Listing | Web page
Study of the managerial, economic, legal, and cultural aspects of multinational advertising. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing and consent of instructor.
Score: 11.743408 Details | Listing | Web page
The process of developing creative concepts and their effective execution. Three lecture hours a week for one semester. Prerequisite: Graduate standing and consent of instructor and the graduate adviser.
Score: 11.743408 Details | Listing | Web page
The study of planning, organization, and control of the advertising functions. Three lecture hours a week for one semester. Prerequisite: Graduate standing, Advertising 370J or the equivalent, and consent of the graduate adviser.
Score: 11.743408 Details | Listing | Web page
The application of management principles to the solution of integrated communications management problems. Three lecture hours a week for one semester. Prerequisite: Graduate standing.
Score: 11.743408 Details | Listing | Web page
Research project chosen from the area of the student’s major interest; a written report or creative project is required. For each semester hour of credit earned, the equivalent of one lecture hour a week for one semester. May be repeated for credit when the topics vary. Students who take Advertising 189 must register for a topic of 189 for three consecutive semesters. Prerequisite: Graduate standing, consent of instructor, and written consent of the graduate adviser received prior to registering.
Score: 11.743408 Details | Listing | Web page
Survey and analysis of current advertising issues and practices. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing.
Score: 11.743408 Details | Listing | Web page
Examination of important current areas in advertising research and theory. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Admission to a doctoral program and consent of the graduate adviser.
Score: 11.743408 Details | Listing | Web page
The equivalent of three lecture hours a week for two semesters. Offered on the credit/no credit basis only. Prerequisite: For 698A, graduate standing in advertising and written consent of the supervising faculty member and the graduate adviser received prior to registering; for 698B, Advertising 698A and written consent of the supervising faculty member and the graduate adviser received prior to registering.
Score: 11.743408 Details | Listing | Web page
Preparation of a report to fulfill the requirement for the master’s degree under the report option. The equivalent of three lecture hours a week for one semester. Offered on the credit/no credit basis only. Prerequisite: Graduate standing in advertising and written consent of the supervising faculty member and the graduate adviser received prior to registering.
Score: 11.743408 Details | Listing | Web page
Offered on the credit/no credit basis only. Prerequisite: Admission to candidacy for the doctoral degree and written consent of the graduate adviser received prior to registering.
Score: 11.743408 Details | Listing | Web page
Offered on the credit/no credit basis only. Prerequisite: Advertising 399R, 699R, or 999R, and written consent of the graduate adviser received prior to registering.
Score: 11.743408 Details | Listing | Web page