| source Northwestern (X) |
level |
department BUS_INST Business Institutions (X) |
This course examines the roots of Consumer Behavior as taught in Marketing from its origins in Sociology, Psychology, and Social Psychology. Understanding how consumers make choices, form positive or negative attitudes towards various products and brands, process information from advertising, and make their final choices is contingent on developing a solid foundation of the principals discovered and researched in the social sciences. Excellence in the development of corporate strategy is dependent on an understanding of the meaning and role of marketing management. And good marketing management is based on a solid understanding of consumer choice and behavior, which derive from sociological and psychological knowledge of individual and group choice and behavior.
Score: 13.77572 Details | Listing | Web page
The focus of this class will be on the understanding, the interpretation and the use of financial information presented in financial statements of companies. A basic understanding of generally accepted accounting principles (GAAP) and assumptions will be introduced, but will not be the main emphasis of the course. However, an understanding of GAAP is important so that students will be able to discern the quality of reported financial results. Students will work through a variety of company financial statements, annual reports, and supplemental data to gain better insights and make intelligent decisions about a companyÂs performance, value and viability.
Score: 13.77572 Details | Listing | Web page
As recent headlines have made clear, financial crises are continually recurring and devastating phenomena in American history. Less clear, even to economists, is how they happen, how they may be prevented, why institutions and individuals respond to them the way they do, and what financial crises may suggest about prevailing social, economic, and cultural values. This course looks at representations of actual and imagined financial panics in 20th century American literature and it addresses the ways in which literary narratives, opposed to economic journalism, try to explain to wide non-specialist audiences how complicated economic transactions are made and how they can go terribly wrong. We will study how representations of financial crises in these narratives also provide incisive critiques of entrenched American institutions and myths such as the ÂAmerican Dream, the free-enterprise ethos, self-reliance, the social ladder, Manifest Destiny, and a non-imperial foreign policy. We will consider the role literature played in shaping public opinion regarding economic policies, as well as consider the complex relationship between how the economy is described in fiction and documentaries, and how these kinds of descriptions in turn may influence investors and creditors who read them.
Score: 13.77572 Details | Listing | Web page
The focus of this class will be on the understanding, the interpretation and the use of financial information presented in financial statements of companies. A basic understanding of generally accepted accounting principles (GAAP) and assumptions will be introduced, but will not be the main emphasis of the course. However, an understanding of GAAP is important so that students will be able to discern the quality of reported financial results. Students will work through a variety of company financial statements, annual reports, and supplemental data to gain better insights and make intelligent decisions about a companys performance, value and viability.
Score: 13.77572 Details | Listing | Web page
This course focuses on investment banking firm organizational structure, products, risks, earnings, regulations, innovations and competition. The "banking" business (M&A and financings, including equity, bonds, and convertibles), the "sales and trading" business (client-related sales and trading and proprietary trading) and other investment banking businesses will be analyzed in detail. In addition, new, innovative Wall Street securities and advisory products will be reviewed. Finally, investment banking relationships with LBO funds, hedge funds and corporate institutional clients will be explored.
Score: 13.77572 Details | Listing | Web page