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Communications (X)
true *,score on 1 0 department:"Communications" source:"Penn" AND 2.2 25
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Penn - . We next review the major methodological approaches communications researchers in this field use, including lab and field experiments, surveys and interviews, naturalistic and ethnographic research and secondary data analysis. We examine the variety of contexts in which such research is employed

e.g., audience research, market research, and social research) and consider the unique ethical issues and protective mechanisms in place. The course culminates in group-based, supervised research wherein students have an opportunity to design and implement a child-focused study. <SPAN style="font-family:'sans-serif', 'Arial', sans-serif; font-size:
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Penn - . We will examine normal patterns of children's thinking and how these patterns are situated in children's lives

e.g., contextual factors that mediate cognitive functioning). Then, students will apply these concepts to understand both the creation of and the effects associated with media. <SPAN style="font-family:'sans-serif', 'Arial', sans-serif; font-size:
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Penn - ; event marketing; even t sponsorship; transit materials; and the panoply of in-store marketing vehicles including architecture, packaging, radio , television, computer-laden carts, signage, floor mats, and more. Social issues related to these issues are many; the y include privacy, surveillance, industrial constructions of audiences, varieties of redlining , understandings of food an d food-culture, and definitions of identity and public-private space. Marketers say that out-of-home advertising is th e fastest growing-form of advertising next to internet advertising. During the past couple of years, every major medi a conglomerate has joined the race to track and reach people as they move through the world. Oddly, communicatio n researchers have virtually ignored this part of our world. So I think there is here an opportunity here to push a ne w research agenda . SM 760. Social Constructions of Reality.

M) Krippendorff. Fulfills ASC Institutions or Culture Distribution . This seminar inquires into the principles and processes by which realities come to be socially constructed an d discursively maintained. It serves as an introduction to the emerging epistemology of communication, which i s concerned less with what communication is than with what it does, constitutes, and actively maintains, including whe n being studied. The seminar develops analytical tools to understand how realities establish themselves in language an d action, how individuals can become entrapped in their own reality constructions, how facts are created and institutions take advantage of denying their constructedness. After reading several exemplary studies, students explore the nature of a construction on their own. The seminar draws on the discourse of critical scholarship and emancipatory pursuits, which are allied with feminist writing, cultural studies, and reflexive sociology. It is committed to dialogical means of inquiry and takes conversation as an ethical premise. <SPAN style="font-family:'sans-serif', 'Arial', sans-serif; font-size:
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Penn - Art of Inquiry.

M) Marvin . Gathering, analyzing, presenting non-quantitative evidence. Current methodological debates on the nature o f representation and interpretation, procedures for establishing validity. Ethics of investigation .
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Penn - Communication & Culture.

C)
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Penn - Introduction to Political Communication.

C)
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Penn - Feature-Length Motion-Picture Production Laboratory II.

C)
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Penn - Visual Communication.

C)
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Penn - Internet Policy & Culture.

M)
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Penn - Communication and Congress.

M)
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Penn - Chinese and US Persp. SM 395. Communication and the Presidency.

D)
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Penn - New Media and Community Life.

C)
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Penn - Leisure, Communication and Culture.

C)
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Penn - Staff. Prerequisite

s): Written proposal approved by both thesis supervisor and
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Penn - Analyzing Data from the 2008 NAES Internet Panel.

C)
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Penn - Gender, Globalization and Media. This seminar creates a forum for debate over the ways in which the cultural politics of gender structure the historical, economic and social landscapes of media globalization Media culture, as the course readings seek to show, provides a fertile site to examine how globalized media practices articulate gendered imaginations. Adopting a transnational feminist perspective, the seminar specifically address between and among media technologies, representations, and institutions and the complex scripting of gendered meanings and subject positions in multiple locations in the global public sphere. Course topics include globalization and transnational and postcolonial feminist theories; gender, sexuality, and media; gender and labor in globalized media industries; femininity, consumerism, and global advertising; gender, global media, and morality; tourism, gender, and media economies; and gender, religion, and popular culture. For the major assignment, students will be expected to produce a research paper that focuses on one of the following: a critical review of a set of theories or a body of empirical work in a specific region; textual analysis of media with special attention to influences of globalization; political-economic analysis of media institutions and corporate practices. SM 807. The Consuming Self: From Flappers to Facebook.

C)
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Penn - Cappella. Fulfills ASC Influence Distribution. Contributions of social psychology to understanding communication social cognition; persuasive communications; attitude formation and change; face-to-face interactions and small group situations; strategies of attributional and communicative interpretation; mass communication effects; social influence and networks. SM 576.

PSCI576) Communication & Public Opinion. (C)
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Penn - Attitude and Behavioral Prediction.

C)
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Penn - The Politics and Practices of Representation. Sender. Fulfills ASC Culture Distribution . This course engages with the following question from both theoretical and practical perspectives: Who says what abou t whom, under what circumstances, in which medium, with what effects? We will spend the first two thirds of th e semester investigating different approaches to this question, looking at insider accounts, processes of othering, realis m and other narrative conventions, the ethics of consent, "objective" and "biased" shooting techniques, the politics o f editing, the role of the intended audience in the production of a work, and so on. We will simultaneously cover th e technical aspects of production that will enable you to produce digital video projects: shooting

Canon GL1s), lighting
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Penn - Communicating Memory.

M)
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Penn - Sociology of Mass Communications.

A)
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Penn - Issues In Cultural Studies.

M)
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Penn - Hornik. Prerequisite

s): COMM 522
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Penn - Media and Sovereignty: Comparative Approaches to Regulation of the Media.

M)
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Penn - Seminar in Political Communication: The Internet and Civic Engagement.

M)
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