| source Northwestern (X) |
level |
department IMC Integrated Marketing Communication (X) |
Introduces students to concepts and theories that explain and predict consumer behavior. Focus is on customer-centric marketing and communications, which begins and ends with an appreciation of the consumer. Topics include understanding customer wants and needs, and assessing and enhancing customer satisfaction.
Score: 14.132898 Details | Listing | Web page
Introduces students to concepts and theories that explain and predict consumer behavior. Focus is on customer-centric marketing and communications, which begins and ends with an appreciation of the consumer. Topics include understanding customer wants and needs, and assessing and enhancing customer satisfaction.
Score: 14.132898 Details | Listing | Web page
Examines the role of public relations (one of the mostly rapidly growing professional fields within for-profit, not-for-profit and government organizations to preserve, protect and build organizational brands and reputations. Emphasizes communications and other management strategies to develop relationships with a wide range of stakeholders, including the community, media, government, employees, members, donors, charities, customers, universities, experts and bloggers. Covers traditional and contemporary communication channels, including blogs, YouTube, podcasts, Second Life, social communities, newspapers, magazines and broadcast. Course consists of lecture/discussion and writing lab.
Score: 14.132898 Details | Listing | Web page