| source City University of New York (X) |
level |
department Marketing (X) |
This course is designed to give students an understanding of: (1) how information technology has created a fertile ground for the emergence of commerce on the Internet; (2) how firms are using the new technology to create innovative offerings and sustain competitive advantage; (3) how, because of this innovation, businesses are forced to rethink strategies and management practices; (4) how the new electronic medium is being applied in specific marketing domains (i.e., distribution, retailing, market research, advertising, etc.); and (5) how environmental factors (i.e., political, ethical, and legal factors) affect the revolutionary path to the new economy. More specifically, we explore how the current revolution in computer and information technology has enabled firms to engage in commerce around the world at the touch of a button. The Internet is a prototype of the global information infrastructure that will lay the platform for the electronic commerce of the twenty-first century and redefine the pace and breadth of business innovation. Many experts argue that the electronic revolution will result in increased power to consumers and this will in turn place electronic marketing at the center of this revolution.
Score: 8.851525 Details | Listing | Web page
This course provides an understanding of the historical, economic, social, cultural, and political influences shaping national/international business environments and the effect of such influences on international-business systems and firms. More specifically, it explores the national and political influences on the economy, the economic foundations of markets, the cultural and institutional fabric holding business systems together, and the technological forces pulling them apart.
Score: 8.851525 Details | Listing | Web page
This course provides students who have a deep interest in a particular topic in international business with the opportunity to explore it in-depth with faculty supervision.
Score: 8.851525 Details | Listing | Web page
The course offers seminars on special topics related to international business, such as: International Privatization and Competition, Off-shoring and Global Trade, BRICs (Brazil, Russia, India & China) Rise in Importance, The Geography of Global Innovation Clusters, etc.
Score: 8.851525 Details | Listing | Web page
The course provides students with the requisite skills to understand and be able to identify international business creation and expansion opportunities. The course involves a business strategy simulation and an international business-consulting project with a real client.
Score: 8.851525 Details | Listing | Web page
Focuses on the methods, policies, and institutions involved in the flow of goods and services from the producer to the consumer.
Score: 8.851525 Details | Listing | Web page
A workshop designed to develop the student's skills in preparing effective copy for advertising and other kinds of promotions. The course includes basic copywriting techniques, copy themes, organization of ideas, and effective choice of words. The interdependence of copy and layout design are emphasized so that students may develop the sound judgment and creative skills needed to become professional copywriters and/or evaluate copy written by others.
Score: 8.851525 Details | Listing | Web page
This course examines the processes and considerations involved in the development and production of effective television commercials. It gives the student hands-on experience in the actual production of television commercials using the audiovisual studio facilities of the College.
Score: 8.851525 Details | Listing | Web page
This course examines in depth the specialized areas of knowledge relating to direct mail and other direct response media. It stresses the creation, production, and testing of direct response advertising and gives the student practical experience in the development of a complete direct mail and direct response media campaign and in the preparation of mail order.
Score: 8.851525 Details | Listing | Web page
A survey course examining the essentials of public relations practice, including an analysis of the many publics with which an organization must concern itself, and the communications tools available to fulfill public relations objectives. The course stresses communication theory, the principles and processes of public opinion formulation, and case analysis of practical public relations problems.
Score: 8.851525 Details | Listing | Web page
The world environment of business enterprise; foreign trade and investment problems, patterns, and opportunities; the performance of business functions in an international context; and basic terminology of international business.
Score: 8.851525 Details | Listing | Web page
Terminology, documentation, and regulation (domestic, foreign, and consular) pertaining to the physical flow of foreign-bound merchandise (imports and exports) and its government-agency clearing, financing, and insurance.
Score: 8.851525 Details | Listing | Web page
A study of the channels of distribution that facilitate the flow of goods from producer to final user, including such marketing intermediaries as wholesalers, retailers, brokers, manufacturers' reps, sales agents, and transportation companies. The course focuses on the effects of channel decisions as pricing, advertising, sales, and planning and includes the study of channel design, objectives, alternatives, and payoffs.
Score: 8.851525 Details | Listing | Web page
This course is designed to provide a comprehensive understanding of the promotional tools available to marketers for the development and implementation of optimal promotional strategies. Emphasis is placed on the respective roles of individual promotional techniques and how they are integrated to achieve the organization's marketing objectives.
Score: 8.851525 Details | Listing | Web page
Training in the basic techniques of research in marketing, including problems definition, research design, questionnaire construction, sampling, data collection and analysis, and report preparation. The student will design and will analyze cases based on real-world business problems and provide a written report for each.
Score: 8.851525 Details | Listing | Web page
This is an interdisciplinary course that examines the various aspects of consumer buying behavior. Such fields as economics, psychology, social psychology, sociology, and cultural anthropology are studied with reference to purchase decision criteria, consumer motivation, and attitude change. The course focuses on the implications of social science concepts for marketing strategy.
Score: 8.851525 Details | Listing | Web page
This course provides the student with a comprehensive overview of the way in which industrial products are marketed. Particular attention is given to an examination of the significant distinctions and similarities between industrial and consumer marketing. Case studies are used extensively to illustrate various concepts and issues.
Score: 8.851525 Details | Listing | Web page
The course examines the scope, status, and dynamics of retailing in the U.S. and global economy. The main topics of this course include retail market structure, retail market strategy, planning merchandise assortments, buying, pricing, and retail promotions. This course is designed for students interested in careers in retailing, such as retail management and merchandise buying. This course is also useful to students interested in consumer products marketing and wholesaling. Course assignments include written analyses of issues pertaining to retailing or research investigations or retailing organizations.
Score: 8.851525 Details | Listing | Web page
This course is designed as a workshop to develop the communications skills that are utilized in sales and related marketing careers. This course includes writing skills employed in business communications, such as proposals and letters; oral communication skills used in sales presentations; and the interpersonal and group process communication skills that occur in various marketing contexts. This course also provides an introduction to the process of personal selling and examines its importance in marketing careers.
Score: 8.851525 Details | Listing | Web page
This course examines the development of effective media strategy for advertising and other areas of marketing communication. Each of the major media channels for promotion are covered in depth. Students develop their own media plans and conduct a variety of computer-assisted quantitative analyses to assess competitive spending, set objectives, and evaluate the audience delivery of alternative media schedules.
Score: 8.851525 Details | Listing | Web page
A workshop designed to develop the student's skills in preparing effective copy for advertising and other kinds of promotions. The course includes basic copywriting techniques, copy themes, organization of ideas, and effective choice of words. The interdependence of copy and layout design are emphasized so that students may develop the sound judgment and creative skills needed to become professional copywriters and/or evaluate copy written by others.
Score: 8.851525 Details | Listing | Web page
This course examines the processes and considerations involved in the development and production of effective television commercials. It gives the students hands-on experience in the actual production of television commercials using the audiovisual studio facilities of the College.
Score: 8.851525 Details | Listing | Web page
This course examines in depth the specialized areas of knowledge relating to direct mail and other direct response media. It stresses the creation, production, and testing of direct response advertising and gives the student practical experience in the development of a complete direct mail and direct response media campaign and in the preparation of mail order catalogues.
Score: 8.851525 Details | Listing | Web page
This is a survey course examining the essentials of Database marketing practices. The course provides a review of the best practices of the major components and covers database marketing strategy development and management. In particular it focuses on how to manage the creative process of developing the marketing messages to Consumer markets and Business markets using database driven interactive Media.
Score: 8.851525 Details | Listing | Web page
A survey course examining the essentials of public relations practice, including an analysis of the many publics with which an organization must concern itself, and the communications tools available to fulfill public relations objectives. The course stresses communication theory, the principles and processes of public opinion formulation, and case analysis of practical public relations problems.
Score: 8.851525 Details | Listing | Web page
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