Cogino - department:"Marketing" source:"Stanford"

source
Stanford (X)

level

department
Marketing (X)

true *,score on 1 0 department:"Marketing" source:"Stanford" AND 2.2 25

Total results: 10

Stanford - Strategic Marketing Communication

Score: 10.3091755 Details | Listing | Web page

Stanford - Marketing and Competition

Score: 10.3091755 Details | Listing | Web page

Stanford - Marketing Management

Score: 10.3091755 Details | Listing | Web page

Stanford - Sloan: Marketing Management

The goal of marketing is to provide value to customers and to recapture some of that value for the firm in the form of profits. The objectives of this course are to introduce students to marketing strategy and to the elements of marketing analysis (customer analysis, competitor analysis, and company analysis); to familiarize students with elements of the marketing mix (product strategy, pricing, advertising and promotion, distribution); to examine the process of building, creating and managing two key firm assets (brand equity and customer equity); and to enhance problem solving and decision making abilities in these operational areas.
Score: 10.3091755 Details | Listing | Web page

Stanford - New Product Development

This course deals with the challenge of bringing to market elegant and efficient solutions to strong customer needs. This challenge is fundamental in customer-centric innovation, and is relevant whether you work for a startup or a large company, whether you sell products or services, and whether your customers are individual consumers or companies. We focus primarily on state of the art frameworks, concepts and tools that have been recently validated by innovative companies. We structure our learning around the following basic steps of the innovation process: 1. Opportunity identification 2. Idea generation 3. Design 4. Testing 5. Launch
Score: 10.3091755 Details | Listing | Web page