| source University of Washington (X) |
level |
department Marketing (X) |
Tools, factors, and concepts used by management in planning, establishing policies, and solving marketing problems. Marketing concepts, consumer demand and behavior, location analysis, marketing, functions, institutions, channels, prices, and public policy. Prerequisite: ECON 200.
Score: 9.397856 Details | Listing | Web page
Focuses on selling from salesperson's perspective, role of persuasion in professional selling and other organizational settings. In addition to coursework in such areas as consumer behavior, negotiation, and communication, students practice sales skills in role plays, presentations, and other exercises requiring practical application of selling theory. Prerequisite: MKTG 301.
Score: 9.397856 Details | Listing | Web page
Management of the advertising function and its integration with other forms of promotion. Planning the program, determining the most effective approach, evaluation of media and budget, advertising research, advertising institutions, economic and social aspects. Prerequisite: MKTG 301; may not be repeated.
Score: 9.397856 Details | Listing | Web page
Profit planning and business control; buying, stock control, pricing, promotion; store location, layout, organization, policies, systems; coordination of store activities. Prerequisite: MKTG 301; may not be repeated.
Score: 9.397856 Details | Listing | Web page
Covers the critical decisions and analyses associated with the management of successful products. A comprehensive simulation exercise provides an important context for application of product management strategies. Prerequisite: MKTG 301; may not be repeated.
Score: 9.397856 Details | Listing | Web page
Focuses on the role of the sales manager within the organization. Includes distribution planning, sales organization, management of the sales force, methods of sales, cost and financial analysis, and performance analysis. Prerequisite: MKTG 301; may not be repeated.
Score: 9.397856 Details | Listing | Web page
Integrates tools from marketing, consulting, and multi-cultural business management to provide consulting services to small business in economically-distressed communities. Working in teams with assistance from industry mentors and alumni from the course, students gain practical experience in multi-cultural marketing, consulting, and managing a business. Prerequisite: MKTG 301.
Score: 9.397856 Details | Listing | Web page
Theory and practice pertinent to marketing decisions; utilization of theories from behavioral sciences in marking research; theories of fashion, characteristics of goods, shopping behavior, product differentiation, market segmentation, and opinion leadership; application of concepts to management of advertising, personal selling, pricing, and channels of distribution. Prerequisite: MKTG 301; may not be repeated.
Score: 9.397856 Details | Listing | Web page
Examines the skills and tools entrepreneurs need for bootstrap marketing in their start-up firms. Students learn to identify target market segments, position their products, estimate demand, set prices, gain access to channels, and manage the issues of rapid growth. Prerequisite: MKTG 301; may not be repeated.
Score: 9.397856 Details | Listing | Web page
Examines marketing research process; steps of research design, questionnaire construction, sampling, data analysis, evaluation/presentation of findings, online research, and web surveys. Class project provides practical application. Prerequisite: MKTG 301; either ECON 311, QMETH 201, STAT 220, STAT 301, STAT 311, or STAT 390; may not be repeated.
Score: 9.397856 Details | Listing | Web page
Tools for aiding market segmentation, positioning, product design, and demand analysis. Examines multidimensional scaling, conjoint analysis, factor analysis, cluster analysis, discriminant analysis, multiple regression, logistic regression, and decision trees. Emphasis on applications of practical marketing problems and using statistical packages. Prerequisite: MKTG 301; may not be repeated.
Score: 9.397856 Details | Listing | Web page
Focuses on assessing international marketing opportunities, formulating and implementing international marketing strategies. Examines how to use marketing analyses and deductive decision modeling in assessing international marketing opportunities. Uses marketing tools and concepts in the planning, preparation, and presentation and discussion of cases and class project. Prerequisite: MKTG 301; may not be repeated.
Score: 9.397856 Details | Listing | Web page
Explores how owners and top managers of retail firms analyze and solve problems, design, implement, and evaluate strategies and other wise manage for competitive advantage. Utilizes cases, readings, and writing assignments as the main tools for teaching and learning. Prerequisite: MKTG 370; may not be repeated.
Score: 9.397856 Details | Listing | Web page
Integration of summer internship experiences with discussion of merchandise acquisition. Includes retail inventory management system, processes of planning and buying merchandise, private label and imported goods, and relevant personnel management area. Centers on major project done for and with company buying staff. Prerequisite: MKTG 301; MKTG 370; MKTG 495. Offered: A.
Score: 9.397856 Details | Listing | Web page
Second of capstone seminars includes integration of summer internship experiences with customer service, customer communications, merchandise presentation, and leadership skills. Visit local retailers to observe visual presentations, prepare design plan for store, and examine management styles to determine philosophy for employees, and provide customer service. Prerequisite: MKTG 301; MKTG 370; MKTG 495. Offered: W.
Score: 9.397856 Details | Listing | Web page
Capstone course connecting principles, tools, and elements of multiple marketing disciplines to a manager's perspective and responsibilities in today's company. Emphasizes strategy, analysis, and problem solving. Analyzes marketing problems using conceptual and quantitative tools utilized in marketing decision making. Prerequisite: MKTG 301; MKG 450; MKTG 460; may not be repeated.
Score: 9.397856 Details | Listing | Web page
Strategically analyzes important marketing issues by combining basic models of marketing with powerful spreadsheet analysis. Case discussions and projects provide valuable application exercises. Prerequisite: MKTG 301.
Score: 9.397856 Details | Listing | Web page
Contemporary topics and issues in marketing: marketing in nonprofit organizations, marketing of services, marketing in the public sector, and marketing in an economy of scarcity. Ordinarily only one topic area is addressed in any one quarter. Course content reflects contemporary developments and the current interests of instructors and students. Prerequisite: MKTG 301.
Score: 9.397856 Details | Listing | Web page
An internship with a company, not for profit organization, or government agency in a marketing capacity. Prerequisite: MKTG 301.
Score: 9.397856 Details | Listing | Web page
Prerequisite: MKTG 301.
Score: 9.397856 Details | Listing | Web page
Analysis and management of customer satisfaction in goods and services markets by profit and nonprofit organizations. Buyer behavior, market segmentation and product positioning, product policy, pricing, distribution, sales force and advertising management, and market research in the contexts of strategy development, decision making, implementation, and control.
Score: 9.397856 Details | Listing | Web page
Examines analytical and statistical methods useful in strategic decision making in marketing. A dynamic computer simulation activity allows students to develop and receive feedback on competitive marketing strategies. Prerequisite: either B A 501 or MKTG 501. Offered: Sp.
Score: 9.397856 Details | Listing | Web page
Integrates business, design, and engineering functions in the presentation and application of structures, tools, and methodologies important for successful new product development. New product development projects are accomplished with a cross-functional team emphasis. Prerequisite: B A 501.
Score: 9.397856 Details | Listing | Web page
Integrated approach to product marketing management in the business-to-business marketplace. Analysis of core competencies, competitive environment, positioning and segmentation strategies, cost structure, and customer satisfaction. Case-based and project-oriented approach to studying marketing management in the business-to-business market. Prerequisite: B A 501 or permission of instructor.
Score: 9.397856 Details | Listing | Web page
Analysis of marketing strategies for consumer products and services. Focuses on consumer satisfaction and brand management including product line and brand developments, pricing strategies, channel and retail relationships, and marketing communication strategies for consumer goods and services. Prerequisite: B A 501.
Score: 9.397856 Details | Listing | Web page