| source Duke (X) |
level |
department Markets and Management Studies (X) |
The meaning of moral values and their application to effective management and the role of business in society. Basic ethical questions of beneficiary, justice, and rights. How various ethical theories apply to concrete issues such as the profit motive, insidet trading, affirmative action and employer/employee relations.
Score: 12.942184 Details | Listing | Web page
The image of business as presented in serious and popular literature; the impact such portrayals have on business and society. An understanding of the basic ideas behind novels and movies that present executives as hereos, ordinary people, and villains.
Score: 12.942184 Details | Listing | Web page
Introduction to current basic principles and concepts in marketing. Exposure to marketing concepts in settings such as: consumer goods firms, manufacturing and service industries, small and large businesses, both profit and non-profit. We will study marketing from business, consumer, and social perspectives, and apply this knowledge to understanding various real-world marketing applications through case studies and examples.
Score: 12.942184 Details | Listing | Web page
Students learn to evaluate entrepreneurial opportunities through the analysis of markets, management teams, business financial models, and company valuation. In addition students are introduced to the local entrepreneurial community through analysis of actual early stage business plans. The goal is to evaluate a number of opportunities and determine the pros and cons of proceeding with each opportunity (i.e. competitive landscape, future growth, expected technology changes, leverage of projected financial model). This course uses a combination of lectures, case study analyses, student/team presentations, and guest speakers.
Score: 12.942184 Details | Listing | Web page
A capstone course and experience for students in the Markets & Management Studies certificate program. This course will review and utilize major perspectives and concepts from the Markets & Management studies core courses using current business events and real world business examples. The course will revolve around the creation of a business plan and analyze of business cases. The case method of learning will be used to facilitate in depth class discussions.
Score: 12.942184 Details | Listing | Web page
ÂBeing Entrepreneurially CreativeÂ
Score: 12.942184 Details | Listing | Web page
Offer a capstone course and experience for students in the Markets & Management Studies Program. Briefly review major perspectives and concepts from core courses that students have had: (a) with brief review of neoclassical and efficiency approaches; (b) with counterpoint of control, transaction cost, and other structuralist approaches. Apply and test ideas on a weekly basis with structured discussion of popular press coverage of M&M issues. Working in teams, students produce a business plan that is then critiqued by another student team. Produce a case study final project of a product, firm, industry, occupation, country, or region, which draws upon two or more disciplinary perspectives.
Score: 12.942184 Details | Listing | Web page
Globalization and Information Technology Entrepreneurship
Score: 12.942184 Details | Listing | Web page
This is a capstone course for students in the Markets & Management Studies certificate program. The foundation for this course will be based on concepts from the Markets & Management studies core courses, as well as some economic courses. After a brief review of these concepts, we will analyze current business events and real world business examples through case studies. The course will also utilize actual consulting engagements with corporations to enhance the student learning from a practitioners view.
Score: 12.942184 Details | Listing | Web page
The course will investigate and discuss the theory and techniques used to market to the world's different shoppers and consumers in both developing and industrialized economies and countries. The student will gain an understanding of how to target markets shoppers and consumers based on the varied insights of each target group. We will focus on the "Consumer is Boss" and understand how to influence them at the "First Moment of Truth" when the shopper makes a purchase decision and at the "Second Moment of Truth" when the product is actually used and the consumer decides if it delivered against the brand promise. The course will include a team project to develop collaboration skills but also to gain deep insights into a specific target group and product. Class participation and discussion will be an important factor in class success. Their will be local field trips to engage with consumers in their homes and where they shop. There will be guest lectures from Fortune 500 corporations.
Score: 12.942184 Details | Listing | Web page