| source Georgetown (X) |
level |
department Master of Professional Studies - Public Relations (X) |
The MPS program aims to educate the whole person and believes that this process starts with the study of ethics. Looking at ethics through a professional lens, this course asks students to explore their own values and challenges them to codify and commit to their own code of ethics in relationship to professional codes of conduct and best practices. Students will gain a solid foundation in ethics and relate what they learn to their own professional situation through class discussions, case studies, and guest lectures conducted by Georgetown University ethicists as well as communications professionals. This course is required for all MPS students and must be completed by the second semester in the program.
Score: 11.687252 Details | Listing | Web page
Credits: 3
Score: 11.687252 Details | Listing | Web page
Despite Internet-driven mass communications' impact on public relations strategies, a core strength of any successful communications professional is a solid understanding of what is newsworthy, coupled with strong writing skills. T his course is designed to help students develop professional writing skills expected of PR practitioners, and covers many forms of public relations writing including press releases, statements, public service announcements, media correspondence, media advisories, newsletter articles, fact sheets, and talking points. Good writing takes practice, hard work, discipline, focus and persistence. Through in-class assignments and homework, students will learn to organize and plan their writing both with and without deadline pressure. Successful students will be able to continue in their PR career or pursue a job in public relations with the assurance that they have had professional exposure to a breadth of writing that will serve them well in their professional lives.
Score: 11.687252 Details | Listing | Web page
This course is designed to help you better understand the role and practice of media relations in corporate, non-profit and government organizations. You will learn how to research media and reporters, develop messaging, build strategic media plans, generate media coverage, serve as spokespeople, handle crisis situations and use new media strategies. You will hear from public relations professionals on such topics as working with reporters, international media relations, ethics and web-based communication. Class projects, discussions, case studies and individual presentations offer an engaging and interactive learning environment to expand and apply your knowledge of media relations.
Score: 11.687252 Details | Listing | Web page
Credits: 3
Score: 11.687252 Details | Listing | Web page
Branding is the engine that drives marketing. This course examines the components of branding and it's complexity. Classroom discussions and assignments focus on real world examples of good and bad branding. Students learn how brands are created and are asked to develop a branding campaign as part of a team. Student learn how to look at the news from a branding perspective and to better understand their own personal brand.
Score: 11.687252 Details | Listing | Web page
Credits: 3
Score: 11.687252 Details | Listing | Web page
Credits: 3
Score: 11.687252 Details | Listing | Web page
Credits: 3
Score: 11.687252 Details | Listing | Web page
Credits: 3
Score: 11.687252 Details | Listing | Web page
This course will teach students to provide a clear understanding of effective Digital Communications Strategies in today's business environment. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics, and how to combine them for the best integrated approach. We will review today's digital tools, trends and tactics; weighing the difference between cool/hip and realistic/effective mediums. Students will leave the course with an increase knowledge and hands-on familiarity of the practical applications of digital communications, and how these lead to success.
Score: 11.687252 Details | Listing | Web page
Every student regardless of career path or discipline should understand how to position, market, communicate and sell their organizations products, services, political candidates or charitable causes in todayâs media saturated, commoditized marketplace. Integrated Marketing Communications brings together all aspects of branding, messaging and media preparing you for the real world issues required to capture the attention of a consumer and persuade her to choose your value proposition above all of her other excellent options. This course will present up to the minute examples and relevant case studies that build real understanding and the practical knowledge required to apply what you learn in your chosen field.
Score: 11.687252 Details | Listing | Web page
Ongoing research and evaluation is crucial to every step in the public relations process--from gathering the initial information needed for campaign planning to evaluating the effectiveness of the effort. This course provides students with an overview of research methods and techniques including secondary, primary, and informal research. Student also learn about the range of evaluation techniques. At the end of the course, students are prepared to prove the worth of communications and demonstrate value with solid data, projections and new insights for future campaigns.
Score: 11.687252 Details | Listing | Web page
For candidates, causes, and anyone else with an interest in having an influence on public policy, mastering the art of grassroots communication is critical to success. This course explores how grassroots communication differs from other types of communication, when and where it's effective, and how to build an effective grassroots strategy and plan. Students discuss how grassroots communication integrates into complete communications strategies, how to hone messaging best suited to the grassroots audience, and the impact of the web on the way grassroots campaigns are waged.
Score: 11.687252 Details | Listing | Web page
Credits: 3
Score: 11.687252 Details | Listing | Web page
Events are one of the most involving ways to deliver brand messages to hard to reach audiences. This course explores how organizations use eventsâfrom company created promotions, to participation in trade shows, sponsorship opportunities and cause marketingâto achieve business goals. Through case studies and guest speakers, students learn how to use events as a strategic platform to create publicity and build brands.
Score: 11.687252 Details | Listing | Web page
Credits: 3
Score: 11.687252 Details | Listing | Web page
Credits: 3
Score: 11.687252 Details | Listing | Web page
Credits: 3
Score: 11.687252 Details | Listing | Web page
Thinking globally but acting locally is critical to building global brands. The process is far more challenging than merely standardizing logos. Planning a message strategy requires an understanding of local media, government regulations and cultural differences. Through case studies and guest speakers, students learn how to overcome cultural and economic barriers to create global message strategies. Students study message delivery strategies using a mix of local and international media as well as leveraging special events that transcend borders to attract a transnational audience.
Score: 11.687252 Details | Listing | Web page
Corporate Communications Management will provide students with an opportunity to apply Corporate Communications knowledge through analysis of case studies and providing recommendations to solve actual corporate communications challenges. Communications and business professionals will be invited to present corporate challenges and lead students through interactive discussions toward solutions. In addition, students will have the opportunity to âleadâ corporate communications as a team representing different functions as part of a scenario.
Score: 11.687252 Details | Listing | Web page
Today's communications environment is endlessly complex. From broadcast to microtargeting, digital to grassroots, branding to persuasion and everything in between, the modern communications professional can drown in a sea of alternatives. Students who take this class will learn to think in a new way, a strategic way, to build a strategic communications plans that target the right audiences with the right messages at the right times and through the right channels. The class will cover a range of strategic planning tools and students will learn to apply those tools through a series of case studies and practical exercises.
Score: 11.687252 Details | Listing | Web page
Credits: 3
Score: 11.687252 Details | Listing | Web page
Credits: 3
Score: 11.687252 Details | Listing | Web page