| source Georgetown (X) |
level |
department Master of Professional Studies - Sports Management (X) |
A course that allows students to explore their own values and challenges them to codify and commit to their own code of ethics in relation to professional codes of conduct and best practices.
Score: 12.384281 Details | Listing | Web page
An examination of management issues and organizational behavior in the industry, relating mostly to staffing, motivation, and communication. In application, it introduces theories on leadership and the tools and techniques of how to effectively lead a sports organization on a daily basis.
Score: 12.384281 Details | Listing | Web page
A thorough introduction to the history and socioeconomic underpinnings of sports. This course examines the issues of ethnicity, gender, and international scope in relation to the modern sports world. Through readings, discussion, and role-playing, this course explores the stereotypes, misconceptions, and social elements of a changing sports landscape.
Score: 12.384281 Details | Listing | Web page
An examination of marketing issues specific to the sports industry, based on the application of basic marketing principles to a range of sports organizations. This course will analyze the field of sports and lifestyle marketing with the practices, applications, and strategy of mainstream marketing. Course content will include a historical overview of sports marketing, delving into areas such as the team-side versus agency-side of the industry, including sponsors and corporations, sporting goods, special events, and sports enterprises in general.
Score: 12.384281 Details | Listing | Web page
An analysis of the role of public relations and mass media in sports communication. Hands-on training in the tools and technology of sports PR is combined with an examination of the publicâs relationship with athletes and sports. This course explores the progressive techniques and activities used to promote sporting events. Discussion topics include brand awareness, media management, message recall, and the examination of four news mediums: television, internet, print, and radio.
Score: 12.384281 Details | Listing | Web page
An exploration of techniques used to sell and generate revenue in the business cycle. Topics include sales proposal development, sponsor solicitation, licensing rights, new business development, endorsements and merchandising, commercialization of technology, and corporate partnerships.
Score: 12.384281 Details | Listing | Web page
A review of how to develop and apply essential data in marketing decision-making in the sports industry, including database design, website development and management, privacy issues, and social media. This course considers the application of marketing principles, research methodologies, design implementation, and the analysis and interpretation of data. Incorporating horizontal and vertical distribution systems that integrate with the digital marketplace, the role of technology is explored in relationship to providing management the necessary support and maintenance of customer profiles. Students will gain an understanding of distribution channels, segmentation, demographic characteristics, and e-marketing methods and their applications.
Score: 12.384281 Details | Listing | Web page
This course provides a broad overview of the sports business marketplace, including the financial and accounting acumen necessary for executives to succeed in sports organizations. The goal is to provide hands-on and practical experience to real-time business challenges. Topics as they relate to these sectors include fiscal and budgetary control, ownership, and the skills used in the day-to-day operations of professional and amateur sports organizations.
Score: 12.384281 Details | Listing | Web page
This course provides an in-depth overview and analysis of legal principles, ethical issues, and salary cap negotiations in professional sports. Issues that are identified, analyzed, and explored include athlete representation, labor law, antitrust exemption, arbitration, collective bargaining, salary cap administration, free agency and the application of ethics as a method in the decision making and problem solving process.
Score: 12.384281 Details | Listing | Web page
This course provides students with an understanding of the complexity involved in major sports events and facilities in relation to their social, cultural, and global environment. Featured topics include the analysis of goals and resources, the development of the revenue streams, design and planning, scheduling and operations, staff management, and the implementation of action deadlines.
Score: 12.384281 Details | Listing | Web page
Credits: 3
Score: 12.384281 Details | Listing | Web page
Credits: 3
Score: 12.384281 Details | Listing | Web page
Credits: 3
Score: 12.384281 Details | Listing | Web page
An opportunity to work with a faculty member on a well-defined topic that aligns with a studentâs specific interests and goals. Approved topics could be extensions of previous courses or areas in which no courses are offered. This independent research component is intended to extend the students knowledge in an area of specialized interest.
Score: 12.384281 Details | Listing | Web page