| source UC San Diego (X) |
level |
department Rady School of Management (X) |
Defining markets for products and services, segmenting these markets, and targeting critical customers within segments. Strategies to position products and services within segments. The critical role of pricing as well as market research, product management, promotion, selling, and customer support.
Score: 11.151573 Details | Listing | Web page
Introductory course covering new innovative venture fundamentals and life cycles. Emphasis on theory, history, and current paradigms in: business models, financial and marketing basics, growth strategies, communications, and establishing and working in teams. Offered in summer only.
Score: 11.151573 Details | Listing | Web page
Students learn to: recognize, screen, and test the feasibility of technology-based business opportunities; determine market demand and financial and other resource requirements, make mini-business plans for start-up, growth, and harvesting. Offered in summer only.
Score: 11.151573 Details | Listing | Web page
Will examine the advantages and complications of the multinational organization with emphasis on translating marketing, financing, and operating plans in light of geographical, cultural, and legal differences across the globe. Will also cover organizational considerations for transglobal management.
Score: 11.151573 Details | Listing | Web page
Consider new project concepts. Discern market needs, competitive environment, and determine “go to market” strategy. Research potential markets, customers, partners, and competitors. Consider price versus attributes, alternative distribution channels, gaining unfair advantage. Examine the need and structure of a start-up team.
Score: 11.151573 Details | Listing | Web page
Build a business plan. Establish intellectual property rights. Provide financial projections and determine financing needs. Explore investment sourcing, business valuation, and harvesting opportunities. Determine operational plans and key employee requirements.
Score: 11.151573 Details | Listing | Web page
Will study alternative organizational structures, their stakeholders and cultures and use in meeting strategic enterprise priorities. Insights into motivational factors, communications networks, alternative leadership styles, and change management. Attention given to what the organization measures, controls, and rewards.
Score: 11.151573 Details | Listing | Web page
Will cover ethical conduct issues for leaders from a wide array of organizations and industries including consideration of differences among global trading partners. The issues impacting corporate responsibility will be examined as will full-cycle cost analysis of products and services.
Score: 11.151573 Details | Listing | Web page
Addresses effective practices for management of business projects. Includes both project management processes—scheduling, milestone setting, resource allocation, budgeting, risk mitigation—and human capital management—communication, teamwork, leadership. Also considers requirements for effectively working across functional and organizational boundaries.
Score: 11.151573 Details | Listing | Web page
Will cover process design and optimization, inventory control and forecasting, vendor selection and management, operations, planning and management, global distribution techniques, material, labor, and overhead costing, and work-in-process tracking and valuation, quality control along with organizational issues.
Score: 11.151573 Details | Listing | Web page
Will cover debt and equity financing of the enterprise, the role of commercial banks, venture firms, and investment banks; along with enterprise valuation, cash flow management, capital expenditure decisions, return on investment, economic value add, and foreign currency translation.
Score: 11.151573 Details | Listing | Web page
Addresses formulation and implementation of marketing strategy, based on an integrative view of competitive brand strategy over the product life cycle. Provides a framework for developing marketing strategies yielding sustainable competitive advantage based on customer, competitor, industry, and environmental analysis.
Score: 11.151573 Details | Listing | Web page
Methods and applications of qualitative and quantitative marketing research to solve substantive marketing problems. Emphasis on integrating problem formulation, research design, questionnaire construction, and sampling to yield the most valuable information, and on the proper use of statistical methods.
Score: 11.151573 Details | Listing | Web page
The course identifies the factors that influence the selection and usage of products and services. Students will be introduced to problems/decisions that include evaluating behavior; understanding the consumers’ decision process, and strategies to create desirable consumer behavior.
Score: 11.151573 Details | Listing | Web page
This course differentiates decisions/principles considered when developing an overall communications and promotions strategy. Key decisions include the promotional mix, the design, implementation and evaluation of communications strategies, and the thinking required to develop a creative strategy.
Score: 11.151573 Details | Listing | Web page
Introduces advanced topics of special interest in marketing. May be repeated for a maximum of eight credits if the topics are substantially different. Instructional methods include face-to-face lecture, case presentations, assigned readings, and online group discussions.
Score: 11.151573 Details | Listing | Web page
Addresses the complex role of regulation in business innovation. Includes legal issues such as how to structure a business, whether to seek intellectual property protection, when and how to raise capital or formulate exit strategies, how to make employment decisions.
Score: 11.151573 Details | Listing | Web page
Provides an understanding of relationships among shareholders, managers, and boards. Focuses on the office of the chief executive officer and on the board of directors, including the roles and responsibilities of directors, and the legal, economic, managerial, and psychological issues they confront.
Score: 11.151573 Details | Listing | Web page
Introduces advanced topics of special interest in corporate governance. May be repeated for a maximum of eight credits if the topics are substantially different. Instructional methods include face-to-face lecture, case presentations, assigned readings, and online group discussions.
Score: 11.151573 Details | Listing | Web page
Builds on core management courses and deals with identifying and assessing new technological and product opportunities. Assessment methods and frameworks will be introduced for technologies and opportunities. Various business models to profitably address market opportunities will also be discussed.
Score: 11.151573 Details | Listing | Web page
Advanced topics in business innovation, delivered by lecture, case discussion, and online instruction.
Score: 11.151573 Details | Listing | Web page
Focuses on fostering and maintaining creativity in entrepreneurial ventures and, more broadly, in general management. Reading materials, cases, classroom, and home exercises will help students understand and be able to use creativity in their own working lives.
Score: 11.151573 Details | Listing | Web page
Introduces advanced topics of special interest in international business (e.g., global supply chain and the rise of Mexican maquiladoras; entrepreneurship in Russia). May be repeated for a maximum of eight credits if the topics are substantially different. Instructional methods include face-to-face lecture, case presentations, assigned readings, and online group discussions.
Score: 11.151573 Details | Listing | Web page
The course details the knowledge and analytical skills necessary to use accounting cost information as a basis for formulating and evaluating corporate strategies. Sessions focus on the principles of strategic positioning analysis, value chain analysis, and cost driver analysis.
Score: 11.151573 Details | Listing | Web page
Introduces advanced topics of special interest in accounting. May be repeated for a maximum of eight credits if the topics are substantially different. Instructional methods include face-to-face lecture, case presentations, assigned readings, and online group discussions.
Score: 11.151573 Details | Listing | Web page