The focus of this course is on developing student skills to formulate and critique complete marketing programs including product, price, distribution and promotion policies. There is a heavy use of case analysis. Course is primarily designed for those who will take a limited number of advanced marketing courses and wish an integrated approach.
Score: 5.084447 Details | Listing | Web page
Information technology has allowed firms to gather and process large quantities of information about consumers' choices and reactions to marketing campaigns. However, few firms have the expertise to intelligently act on such information. This course addresses this shortcoming by teaching students how to use customer information to better market to consumers. In addition, the course addresses how information technology affects marketing strategy.
Score: 5.084447 Details | Listing | Web page
High technology refers to that class of products and services which is subject to technological change at a pace significantly faster than for most goods in the economy. Under such circumstances, the marketing task faced by the high technology firm differs in some ways from the usual. The purpose of this course is to explore these differences.
Score: 5.084447 Details | Listing | Web page
A specialized course in advertising, focusing on management and decision-making. Topics include objective-setting, copy decisions, media decisions, budgeting, and examination of theories, models, and other research methods appropriate to these decision areas. Other topics include social/economic issues of advertising by nonprofit organizations.
Score: 5.084447 Details | Listing | Web page
The success of any marketing program often weighs heavily upon its co-execution by members of the firm's distribution channel. This course seeks to provide an understanding of how the strategic and tactical roles of the channel can be identified and managed. This is accomplished, first, through studying the broad economic and social forces which govern the channel evolution. It is completed through the examination of tools to select, manage and motivate channel partners.
Score: 5.084447 Details | Listing | Web page
The sales force is a key (and not inexpensive) component of a firm's overall marketing strategy. This class will provide students with a toolbox for handling a variety of sales force related issues-both strategic and tactical. The primary focus is on maximizing sales force productivity. Topics covered include the selling process, organizational structure, sales force sizing, territory design, compensation, evaluation, motivation, and deployment.
Score: 5.084447 Details | Listing | Web page
This course will cover a wide variety of topics relating to the management of international marketing strategy, including frameworks for developing international marketing strategy; sources and sustainability of competitive advantage; international market structure analysis; market entry strategy; and integration of marketing strategy with other functional strategies.
Score: 5.084447 Details | Listing | Web page
Provides frameworks, knowledge, and sensitivities to formulate and implement marketing strategies for competing in the international arena. Regions and countries covered include the Americas, Europe, Japan, China, India, Russia, Africa, and Asia-Pacific. Issues covered include global versus local advertising, international pricing strategies, selecting and managing strategic international alliances and distribution channels, managing international brands and product lines through product life cycle, international retailing, and international marketing organization and control.
Score: 5.084447 Details | Listing | Web page
This three-module course aims to equip students with proven concepts, techniques, and frameworks for assessing and formulating pricing strategies. The first module develops the economics and behavorial foundations of pricing. The second module discusses several innovative pricing concepts including price customization, nonlinear pricing, price matching, and product line pricing. The third module analyzes the strengths and weaknesses of several Internet-based, buyer-determined pricing models.
Score: 5.084447 Details | Listing | Web page
Introduction to political economy, the role of government in a mixed economy, business-government relations, the public policy process, regulation of business, corporate political activity and corporate governance. Compares United States corporate governance systems, public policies and political system to those of Western Europe and Japan.
Score: 5.084447 Details | Listing | Web page
Overview of critical developments in corporate environmental strategy and management. Prepares students to think of strategic business opportunities present in the need to conserve resources and solve environmental problems. Topics include market and nonmarket drivers of beyond compliance environmental strategy; management tools and system design technologies and concepts; and techniques for translating environmental factors into effective business strategies.
Score: 5.084447 Details | Listing | Web page
A manager must understand the legal environments which impact business and understand how to work effectively with lawyers. This course addresses the legal aspects of business relationships and business agreements. Topics covered include forms of business organization, duties of officers and directors, intellectual property, antitrust, contracts, employment relationships, criminal law, and debtor-creditor relationships including bankruptcy.
Score: 5.084447 Details | Listing | Web page
An introduction to the economics of media and entertainment industries. Examines economic tools to understand some of the peculiarities of business that impact the nature of contracting, and the organization of firms and markets. Based on an understanding of the basic economic issues, the course will provide an overview of public policy issues and will explore diverse strategic responses.
Score: 5.084447 Details | Listing | Web page
Intensive review of literature in the theory of land use, urban growth, and real estate market behavior; property rights and valuation; residential and nonresidential markets; construction; debt and equity financing; public controls and policies.
Score: 5.084447 Details | Listing | Web page
The interaction of the private and public sectors in urban development; modeling the urban economy; growth and decline of urban areas; selected policy issues: housing, transportation, financing, local government, urban redevelopment and neighborhood change are examined.
Score: 5.084447 Details | Listing | Web page
Students will be introduced to the fundamentals of real estate financial analysis, including elements of mortgage financing and taxation. The course will apply the standard tools of financial analysis to specialized real estate financing circumstances and real estate evaluation.
Score: 5.084447 Details | Listing | Web page
Analysis of selected problems and special studies; cases in residental and non-residental development and financing, urban redevelopment, real estate taxation, mortgage market developments, equity investment, valuation, and zoning.
Score: 5.084447 Details | Listing | Web page
The course covers the key financial and economic concepts in real estate investment. It begins with pro forma investment analysis. We then value development sites across the main sectors: residential, retail, office, industrial, and hotel. We also cover contracting with public and private sector partners and related steps. Finally, we study loan and equity structures (REITs), the secondary mortgage market, real estate in investment portfolios.
Score: 5.084447 Details | Listing | Web page
This course considers the economics of urban housing and land markets from the viewpoints of investors, developers, public and private managers, and consumers. It considers the interactions between private action and public regulation--including land use policy, taxation, and government subsidy programs. We will also analyze the links between primary and secondary mortgage markets, securitization, and liquidity. Finally, the links between local housing and related markets--such as transportation and public finance--will be explored.
Score: 5.084447 Details | Listing | Web page
This course gives students an overview of the main topics encompassed by management of technology. It includes the full chain of innovative activities beginning with R&D and extending through production and marketing. Why do many existing firms fail to incorporate new technology? What are the success factors at each stage of innovation? The course introduces students to Haas and College of Engineering faculty working in the relevant areas and student projects at leading high tech firms.
Score: 5.084447 Details | Listing | Web page
This course is designed to examine the strategic issues that confront the management of the development-stage biotech company, i.e., after its startup via an initial capital infusion, but before it might be deemed successful (e.g., by virtue of a product launch), or otherwise has achieved "first-tier" status. The intention is to study the biotech organization during the process of its growth and maturation from an early-stage existence through "adolescence" into an "adult" company.
Score: 5.084447 Details | Listing | Web page
Factors strongly impacting the success of new computing and communications products and services (based on underlying technologies such as electronics and software) in commercial applications. Technology trends and limits, economics, standardization, intellectual property, government policy, and industrial organization. Strategies to manage the design and marketing of successful products and services.
Score: 5.084447 Details | Listing | Web page
This course is a study of product design, facilities design, and corporate identity design. It will cover how these design strategies are integral to product development and influence customer satisfication, quality issues, manufacturing procedures, and marketing tactics.
Score: 5.084447 Details | Listing | Web page
Every successful entrepreneurial high tech venture has at its core individuals with mastery of two skill sets: marketing and management expertise, and technological skill. This course is intended to provide the marketing skills needed for the management of an entrepreneurial high technology venture, regardless of whether the individual's "home" skill set is technical or managerial. We examine in depth successful marketing approaches for entrepreneurial companies as a function of markets and technologies. Emphasis is placed on the special requirements for creating and executing marketing plans and programs in a setting of rapid technological change and limited resources. This course is particularly suited for those who anticipate founding or operating technology companies.
Score: 5.084447 Details | Listing | Web page
This course looks at who is winning or losing and why in international competition in high technology industries. It will emphasize the interaction between business strategies and the economic and political variables that shape the development and diffusion of new technologies.
Score: 5.084447 Details | Listing | Web page
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