Study of contemporary topics in international trade and investment theories, policies, and problems. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Some sections are offered on the letter-grade basis only, while others are offered on the credit/no credit basis only; these sections are identified in the Course Schedule . Prerequisite: Graduate standing. Some topics also require consent of instructor; these are identified in the Course Schedule .
Score: 5.832434 Details | Listing | Web page
Introduction to the data and tools used to analyze the business environment and enable marketing decision making. Uses real-world data and problems to evaluate strategic market opportunities and assess the impact of marketing decisions in the marketplace. Discusses analytical and empirical tools that address strategic issues of market sizing, market selection, and competitive analysis, as well as product management, customer management, and marketing function management decisions. For 282, four lecture hours a week for half a semester; for 382, three lecture hours a week for one semester. May be repeated for credit when the topics vary. Some sections are offered on the letter-grade basis only; these are identified in the Course Schedule . Prerequisite: Graduate standing.
Score: 5.832434 Details | Listing | Web page
The acquisition, consumption, and disposition of goods, services, time, and ideas by individuals, families, and organizations, examined from a managerial viewpoint. Three lecture hours a week for one semester. Prerequisite: Graduate standing.
Score: 5.832434 Details | Listing | Web page
An applied approach to advanced marketing research, covering both the design and execution of marketing research projects and the management of the marketing research function. Three lecture hours a week for one semester. Prerequisite: Graduate standing, three semester hours of coursework in marketing, and three semester hours of coursework in statistics.
Score: 5.832434 Details | Listing | Web page
Major marketing concepts and variables, their interrelationships, and their implications for policy making, problem solving, and strategy formulation. Three lecture hours a week for one semester. Some sections are offered on the letter-grade basis only; these are identified in the Course Schedule . Prerequisite: Graduate standing.
Score: 5.832434 Details | Listing | Web page
Survey and analysis of current marketing problems; their significance, evaluation, and probable outcome. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing and consent of instructor.
Score: 5.832434 Details | Listing | Web page
The equivalent of three lecture hours a week for two semesters. Offered on the credit/no credit basis only. Prerequisite: For 698A, graduate standing in marketing and consent of the graduate adviser; for 698B, Marketing 698A.
Score: 5.832434 Details | Listing | Web page
Preparation of a report to fulfill the requirement for the master’s degree under the report option. The equivalent of three lecture hours a week for one semester. Offered on the credit/no credit basis only. Prerequisite: Graduate standing in marketing and consent of the supervising faculty member.
Score: 5.832434 Details | Listing | Web page
Offered on the credit/no credit basis only. Prerequisite: Admission to candidacy for the doctoral degree.
Score: 5.832434 Details | Listing | Web page
Offered on the credit/no credit basis only. Prerequisite: Marketing 399R, 699R, or 999R.
Score: 5.832434 Details | Listing | Web page
Communication in a pluralistic society; nature of theory development; state of communication theory; conceptual models; sources of communication theory: semantic, linguistic, perceptual, sociological; information theory. Two or three lecture hours a week for one semester. May be repeated for credit when the topics vary. Offered on the credit/no credit basis only. Communication 281 is offered on the credit/no credit basis only. Prerequisite: For 281, graduate standing; for 381, graduate standing and at least twelve semester hours of upper-division coursework in the major.
Score: 5.832434 Details | Listing | Web page
Historical development, design, and use of various kinds of information, communication, and computer-based networks; alternative conceptions of networking from the standpoint of different institutions, missions, disciplines, technologies, users, funders, and geographical areas; network management functions and networking as an alternative to development of intraorganizational resources; databases and data communications technology, standards, and operations. Three lecture hours a week for one semester. Prerequisite: Graduate standing.
Score: 5.832434 Details | Listing | Web page
Critical examination of theories, applications, trends, and problems in information science and knowledge systems, with emphasis on problems suggested by students. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing and consent of instructor.
Score: 5.832434 Details | Listing | Web page
Problems, issues, and trends, historical and current, in libraries, librarianship, information science, knowledge systems, and relevant technologies. Three lecture hours a week for one semester. Prerequisite: Graduate standing and consent of instructor.
Score: 5.832434 Details | Listing | Web page
Topics in the nature of, and current problems in, the techniques and administration of archival and manuscript repositories. Intended to stimulate creative thinking about the process and functions of archival administration. Three lecture hours a week for one semester. Prerequisite: Graduate standing and consent of instructor.
Score: 5.832434 Details | Listing | Web page
Required for assistant instructors. Three lecture hours a week for one semester. Offered on the letter-grade basis only. Prerequisite: Graduate standing.
Score: 5.832434 Details | Listing | Web page
An introduction to advertising research designs and procedures. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing.
Score: 5.832434 Details | Listing | Web page
An interdisciplinary study using behavioral science concepts to explain consumer motivation, information processing, and consumption behavior; sociological and psychological factors affecting the consumption process and the marketing/advertising of goods and services. Three lecture hours a week for one semester. Prerequisite: Graduate standing and Advertising 380J.
Score: 5.832434 Details | Listing | Web page
Communication and behavioral science theories as they relate to contemporary advertising practices. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing.
Score: 5.832434 Details | Listing | Web page
Conference course. May be repeated for credit when the topics vary. Prerequisite: Graduate standing and written consent of instructor received prior to registering.
Score: 5.832434 Details | Listing | Web page
Study of the managerial, economic, legal, and cultural aspects of multinational advertising. Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Graduate standing and consent of instructor.
Score: 5.832434 Details | Listing | Web page
The process of developing creative concepts and their effective execution. Three lecture hours a week for one semester. Prerequisite: Graduate standing and consent of instructor and the graduate adviser.
Score: 5.832434 Details | Listing | Web page
The study of planning, organization, and control of the advertising functions. Three lecture hours a week for one semester. Prerequisite: Graduate standing, Advertising 370J or the equivalent, and consent of the graduate adviser.
Score: 5.832434 Details | Listing | Web page
The application of management principles to the solution of integrated communications management problems. Three lecture hours a week for one semester. Prerequisite: Graduate standing.
Score: 5.832434 Details | Listing | Web page
Research project chosen from the area of the student’s major interest; a written report or creative project is required. For each semester hour of credit earned, the equivalent of one lecture hour a week for one semester. May be repeated for credit when the topics vary. Students who take Advertising 189 must register for a topic of 189 for three consecutive semesters. Prerequisite: Graduate standing, consent of instructor, and written consent of the graduate adviser received prior to registering.
Score: 5.832434 Details | Listing | Web page
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