Contemporary issues, practices, and skills related to communication and the entertainment industries, including studies in the business of entertainment, the creative process, and contemporary Hollywood cinema. For each semester hour of credit earned, one lecture hour a week for one semester. Taught in Los Angeles, California. May be repeated for credit when the topics vary. Prerequisite: Upper-division standing, Radio-Television-Film 305, admission to the Semester in Los Angeles program, and a University grade point average of at least 2.25.
Score: 5.832434 Details | Listing | Web page
Restricted to students in the College of Communication. Contemporary issues, practices, and skills related to leadership and communication. For 125, two lecture hours a week for eight weeks; for 225, two lecture hours a week for one semester; for 325, three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Upper-division standing.
Score: 5.832434 Details | Listing | Web page
This course is used to record credit the student earns while enrolled at another institution in a program administered by the University's Study Abroad Office. Credit is recorded as assigned by the study abroad adviser in the appropriate College of Communication department. University credit is awarded for work in an exchange program; it may be counted as coursework taken in residence. Transfer credit is awarded for work in an affiliated studies program. May be repeated for credit when the topics vary.
Score: 5.832434 Details | Listing | Web page
Practical work experience in the entertainment industry in Los Angeles. An average of 10 hours of work a week, for a total of at least 150 hours a semester or summer term. Offered on the pass/fail basis only. Prerequisite: Upper-division standing, Radio-Television-Film 305, admission to the Semester in Los Angeles program, and a University grade point average of at least 2.25.
Score: 5.832434 Details | Listing | Web page
An introduction to sampling, measurement, data collection, and analytic procedures as applied to research problems in communication. Three lecture hours a week for one semester. Prerequisite: Upper-division standing.
Score: 5.832434 Details | Listing | Web page
Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Upper-division standing, admission to the College of Communication Senior Fellows Program, and consent of instructor.
Score: 5.832434 Details | Listing | Web page
Restricted to students in the College of Communication with upper-division standing. Practical work experience related to the student's area of interest in the communication field. An average of 10 hours of work a week, for a total of at least 150 hours a semester or summer term. Offered on the pass/fail basis only. May be repeated, but only one hour may be counted toward a degree in the College of Communication. Prerequisite: Completion of a three-hour internship course in the College of Communication. Applications are available in the college's career services office and must be submitted by the sixth class day in a long-session semester and by the second class day in the summer term.
Score: 5.832434 Details | Listing | Web page
An introduction to the role advertising plays in American society, and the values and relationships offered in the messages that are delivered. Three lecture hours a week for one semester. May not be counted toward the Bachelor of Science in Advertising degree.
Score: 5.832434 Details | Listing | Web page
The defining concepts, differences, and current practices of advertising on the Internet. Three lecture hours a week for one semester, with additional laboratory hours to be arranged. May not be counted toward the Bachelor of Science in Advertising degree.
Score: 5.832434 Details | Listing | Web page
The evolution and development of advertising in the United States in a social, historical, economic, and cultural context. Three lecture hours a week for one semester.
Score: 5.832434 Details | Listing | Web page
A cross-disciplinary view of the creative process and creative products. The conceptual core of film, fine arts, advertising, architecture, and literature. Three lecture hours a week for one semester. May not be counted toward the Bachelor of Science in Advertising degree.
Score: 5.832434 Details | Listing | Web page
The functions of advertising; role in marketing/communications mix; economic and social influence; advertising institutions and media; campaigns and appropriations; retail and business-to-business aspects. Three lecture hours and one discussion hour a week for one semester. Students may not enroll in Advertising 318J more than twice.
Score: 5.832434 Details | Listing | Web page
Restricted to advertising and public relations majors. Development of concepts and problem-solving techniques for print and broadcast advertising design and copywriting. Three lecture hours and one discussion hour a week for one semester. Prerequisite: Advertising 318J with a grade of at least B.
Score: 5.832434 Details | Listing | Web page
Major issues in international advertising and advertising directed at cultural minorities within countries. Three lecture hours a week for one semester. Prerequisite: Upper-division standing.
Score: 5.832434 Details | Listing | Web page
Copywriting for print and broadcast media. Methods for developing creative advertising concepts, strategies, and executions for print, radio, and television. Emphasis on writing rather than on art direction. Three lecture hours a week for one semester. Prerequisite: Advertising 325 with a grade of at least C, and instructor's approval of the student's previous work in advertising courses.
Score: 5.832434 Details | Listing | Web page
Basic advertising art direction and copywriting skills, including indications for graphics, headlines, and body copy. Three lecture hours and three studio hours a week for one semester. Prerequisite: Advertising 325 with a grade of at least B, and admission to the Texas Creative program.
Score: 5.832434 Details | Listing | Web page
Media characteristics and media-market measurements; development of media plans. Three lecture hours and one laboratory hour a week for one semester. Prerequisite: For advertising majors, upper-division standing, Advertising 318J with a grade of at least B, credit or registration for Advertising 325, and Statistics and Scientific Computation 306 with a grade of at least C; for others, upper-division standing, Advertising 318J with a grade of at least B, and Statistics and Scientific Computation 306 with a grade of at least C.
Score: 5.832434 Details | Listing | Web page
Introduction to computer graphics with applications to advertising and other disciplines. Students interact with computer systems to produce artwork and design portfolios. Three lecture hours and three laboratory hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Advertising 318J with a grade of at least B and consent of instructor received prior to registering.
Score: 5.832434 Details | Listing | Web page
Three lecture hours a week for one semester. May be repeated for credit when the topics vary. May not be counted toward the Bachelor of Science in Advertising degree.
Score: 5.832434 Details | Listing | Web page
Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Credit or registration for Advertising 370J and written consent of instructor received prior to registering.
Score: 5.832434 Details | Listing | Web page
Intermediate advertising art direction and copywriting; special emphasis on execution skills and concepts. Three lecture hours and three studio hours a week for one semester. Prerequisite: Advertising 343K and consent of the Texas Creative program faculty.
Score: 5.832434 Details | Listing | Web page
Advanced advertising art direction and advertising creative concepts. Three lecture hours and three studio hours a week for one semester. With consent of instructor, may be repeated once for credit. Prerequisite: Advertising 468K and consent of the Texas Creative program faculty.
Score: 5.832434 Details | Listing | Web page
Cases and problems dealing with the management of advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Three lecture hours a week for one semester. Advertising 370J and Public Relations 367 may not both be counted. Prerequisite: Advertising 344K and 345J with a grade of at least C in each; and Marketing 320F or 337 with a grade of at least C.
Score: 5.832434 Details | Listing | Web page
A study of the social, legal, and ethical issues in advertising. Three lecture hours a week for one semester. Prerequisite: Advertising 344K and 345J with a grade of at least C in each, and Marketing 320F or 337.
Score: 5.832434 Details | Listing | Web page
Restricted to students in the Advertising or Public Relations Honors program. The concept of media mix; matching product, consumer, and media profiles; and the conception, research, planning, and execution of advertising campaigns. Special emphasis on advanced copywriting, layout, and production for print and broadcast media. Students usually participate in major national contests involving brand development in advertising strategies. Three lecture hours a week for one semester. Offered on the letter-grade basis only. Prerequisite: Upper-division standing, Advertising 370J or Public Relations 367, and a University grade point average of at least 3.50.
Score: 5.832434 Details | Listing | Web page
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