Searching the World's top universities for courses with:

University of Western Australia - Marketing Research

This is an introductory unit in marketing research. It provides an overview of the marketing research process and familiarises students with fundamental concepts of marketing research and frequently encountered research topics and techniques used in marketing practice. More specifically, the unit covers formulating marketing research problem statements and objectives, developing a research proposal and writing a research report. Various research designs are examined, as well as associated data collection forms and data analysis techniques.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Strategic Marketing

This unit explores the importance of creativity, innovation and new marketplace design with respect to contemporary marketing strategy. Numerous industry examples are drawn on to enhance student understanding of the key aspects of this unit. Students can expect to build on their learning gained at the introductory level.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Contemporary Marketing Issues

This unit enables advanced students in marketing to develop their marketing knowledge and study contemporary issues in a flexible format. Content varies from year to year but the subject matter is drawn from such topics as international marketing; services marketing; social marketing; public sector marketing; business marketing; and societal marketing.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Supply Chain Management

This unit covers management issues relating to the distribution of goods and services within the supply chain. Lecture topics include inventory management, bull-whip effects, e-supply chains, procurement and purchasing, supplier selection and relationship management, logistic services (including third-party logistic providers), supply chain performance management, optimising supply chain design, supply chain co-ordination and trade-off analysis.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - International Marketing

This unit introduces students to the conceptual framework and practice associated with marketing in the international environment. Special environmental and organisational factors as well as marketing policies and strategies pertaining to international marketing are covered. The unit also looks at import and export procedures and how to assess foreign markets.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Consumer Services and Retailing

Service organisations in Australia comprise the majority of businesses and are increasing in number. This unit provides students with the skills and competence to understand the special needs associated with the marketing of consumer services such as airlines, telecommunications, hotels, restaurants and entertainment services. In particular, retailers are special types of consumer service providers and even those selling goods must offer a service component. Given the importance of the retail industry and the recent trend in using the Internet for marketing and sales, retailing is a specific focus of the unit. Alternative approaches to retailing including bricks and mortar and the Internet are addressed. Other specific topics relevant to retail service, such as store location, store design and display, merchandise, waiting time, price and after-sales services may be included. The unit has a strong practical emphasis, hence real case studies are featured in the tutorials and assignments.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Internet Marketing

This unit applies traditional principles of marketing and evolving uses of interactivity in order to explore effective marketing applications of electronic media such as the World Wide Web, email, interactive television and mobile phones. Self-selected assignments, readings, activities and tutorials challenge students to envision Internet marketing and communication benefits for business, government, organisations, events and themselves—now and in the future.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Consumer Behaviour

This unit explores the range of decision making and behaviours of buyers and consumers in the exchange process. Both cognitive- and habit-based models of decision making are reviewed and discussed in terms of when each, or both, are applied to marketing problems.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Marketing and Society

This unit extends student knowledge into areas seldom covered in traditional marketing studies. Students explore the societal and environmental consequences of marketing and, as a result, are better positioned to make more sustainable product-related decisions. They are introduced to the 'life-goal' concepts of life satisfaction, well-being, and quality of life (QOL) and develop a deeper appreciation of how marketing can positively enhance the aforementioned life-goals. Students examine the potential contribution of market-based economies to equitable globalisation and learn how new technologies can be applied to the achievement of the above in a more sustainable manner. They investigate the theory and practice of ethics and morality in the work and commercial arenas and review issues of public policy and marketing in Australia and globally.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Advanced Marketing Research

This unit introduces students to research methods that are useful both in management situations as well as in academic research. The emphasis in the unit is placed on theoretical and practical aspects that are appropriate to both domains. Topics are organised within the framework of the philosophy of science and focus on each stage of the research process including the problem definition, the theoretical framework, generation of hypotheses, and research design. Univariate, bivariate and key multivariate techniques are addressed later in the unit.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Dissertation (Marketing) Part 1

Score: 5.407256 Details | Listing | Web page

University of Western Australia - Dissertation (Marketing) Part 2

Score: 5.407256 Details | Listing | Web page

University of Western Australia - Dissertation (Marketing) Part 3

Score: 5.407256 Details | Listing | Web page

University of Western Australia - Dissertation (Marketing) Part 4

Score: 5.407256 Details | Listing | Web page

University of Western Australia - Internet Marketing

This unit applies traditional principles of marketing and evolving uses of interactivity in order to explore effective marketing applications of electronic media such as the World Wide Web, email, interactive television and mobile phones. Self-selected assignments, readings, activities and tutorials challenge students to envision Internet marketing and communication benefits for business, government, organisations, events and themselves—now and in the future.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Consumer Behaviour

This unit explores the range of decision making and behaviours of buyers and consumers in the exchange process. Both cognitive- and habit-based models of decision making are reviewed and discussed in terms of when each, or both, are applied to marketing problems.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Special Topics in Marketing

This unit provides an overview of current issues in marketing across a broad range of industries. It is particularly suitable for students entering the Graduate Diploma in Marketing with minimal educational background in marketing, or the Master of Commerce by coursework. The unit introduces students to the fundamental concepts and theories discussed in the marketing of goods and services of all types. Students are encouraged to share relevant experience with one another and, at the same time, develop their relevant written and presentation skills.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Special Topics in Marketing

This unit provides coverage of current issues in marketing not included in present coursework units.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Buyer Behaviour and Decision Making

This unit explores the range of decision making and behaviours of buyers and consumers in the exchange process. Both cognitive- and habit-based models of decision making are reviewed and discussed in terms of when each, or both, are best applied to marketing problems. Specific topics include attitudinal and behavioural theories and data; deterministic versus stochastic patterns of response; the effect of product type and its stage in the product life cycle on decision making and prediction; social and cultural effects; public policy issues; and the influence of marketing activities on the decision-making process of buyers and consumers. Both business-to-business and consumer markets are covered.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Applied Marketing and Information Management Research

This unit introduces students to the application of many qualitative and quantitative contemporary research methodologies administered by modern businesses. They are both descriptive and causal in nature and also include new technologies such as web-survey design approaches.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Marketing Analysis and Planning

This unit focuses on the use of traditional and contemporary planning tools and techniques for making sense of changing marketing environments. The unit extends fundamental marketing skills, like the analysis of market research data, brand design, advertising, segmentation, targeting and positioning, and the development of a marketing plan, and emphasises a broader strategic focus such as identifying and developing sustainable competitive advantages.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Advanced Contemporary Topics in Marketing

This unit covers contemporary topics in marketing and includes advanced marketing information systems, brand management, tourism marketing, and marketing theory.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Global Marketing Strategy

This unit focuses on the importance of creativity and innovation in global marketing strategy development. Students are introduced to contemporary strategy models to assist them to make sense of changing global conditions. Both micro (import and export procedures) and macro (cultural and political influences) marketing concerns are discussed.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Marketing of Services

Service is increasingly recognised as a source of competitive advantage and a means of creating customer value. Service organisations dominate Western economies such as Australia. However, service also represents the key to growth for manufacturing organisations such as GE and IBM. The unit focuses on the unique challenges of managing services to deliver quality service to customers. The attraction, retention and building of strong relationships with some customers is the focus of the unit. It is equally applicable to pure services (e.g. banking, professional services and telecoms) and to manufacturers (e.g. high technology equipment). Application of theory and practice using both traditional media and the Internet are addressed.
Score: 5.407256 Details | Listing | Web page

University of Western Australia - Applied Marketing Research

This unit introduces students to research methods that are useful both in management situations and academic research. Topics are organised within the framework of the philosophy of science and focus on each stage of the research process including the problem definition, the theoretical framework, generation of hypotheses, and research design. Univariate, bivariate and key multivariate techniques are addressed later in the unit.
Score: 5.407256 Details | Listing | Web page

1 - 25 26 - 50 51 - 75 76 - 100 101 - 125 126 - 150 151 - 175 176 - 200 201 - 225 226 - 250 251 - 275 276 - 300 301 - 325 326 - 350 351 - 375 376 - 400 401 - 425 426 - 450 451 - 475 476 - 500 501 - 525 526 - 550 551 - 575 576 - 600 601 - 625 626 - 650 651 - 675 676 - 700 701 - 725 726 - 750 751 - 775 776 - 800 801 - 825 826 - 850 851 - 875 876 - 900 901 - 925 926 - 950 951 - 975 976 - 1000 1001 - 1025 1026 - 1050 1051 - 1075 1076 - 1100 1101 - 1125 1126 - 1150 1151 - 1175 1176 - 1200 1201 - 1225 1226 - 1250 1251 - 1275 1276 - 1300 1301 - 1325 1326 - 1350 1351 - 1375 1376 - 1400 1401 - 1425 1426 - 1450 1451 - 1475 1476 - 1500 1501 - 1525 1526 - 1550 1551 - 1575 1576 - 1600 1601 - 1625 1626 - 1650 1651 - 1675 1676 - 1700 1701 - 1725 1726 - 1750 1751 - 1775 1776 - 1800 1801 - 1825 1826 - 1850 1851 - 1875 1876 - 1900 1901 - 1925 1926 - 1950 1951 - 1975 1976 - 2000 2001 - 2025 2026 - 2050 2051 - 2075 2076 - 2100 2101 - 2125 2126 - 2150 2151 - 2175 2176 - 2200 2201 - 2225 2226 - 2250 2251 - 2275 2276 - 2300 2301 - 2325 2326 - 2350 2351 - 2375 2376 - 2400 2401 - 2425 2426 - 2450 2451 - 2475 2476 - 2500 2501 - 2525 2526 - 2550 2551 - 2575 2576 - 2600 2601 - 2625 2626 - 2650 2651 - 2675 2676 - 2700 2701 - 2725 2726 - 2750 2751 - 2775 2776 - 2800 2801 - 2825 2826 - 2850 2851 - 2875 2876 - 2900 2901 - 2925 2926 - 2950 2951 - 2975 2976 - 3000 3001 - 3025 3026 - 3050 3051 - 3075 3076 - 3100 3101 - 3125 3126 - 3150 3151 - 3175 3176 - 3200 3201 - 3225 3226 - 3250 3251 - 3275 3276 - 3300 3301 - 3325 3326 - 3350 3351 - 3375 3376 - 3400 3401 - 3425 3426 - 3450 3451 - 3475 3476 - 3500 3501 - 3525 3526 - 3550 3551 - 3575 3576 - 3600 3601 - 3625 3626 - 3650 3651 - 3675 3676 - 3700 3701 - 3725 3726 - 3750 3751 - 3775 3776 - 3800 3801 - 3825 3826 - 3850 3851 - 3875 3876 - 3900 3901 - 3925 3926 - 3950 3951 - 3975 3976 - 4000 4001 - 4025 4026 - 4050 4051 - 4075 4076 - 4100 4101 - 4125 4126 - 4150 4151 - 4175 4176 - 4200 4201 - 4225 4226 - 4250 4251 - 4275 4276 - 4300 4301 - 4325 4326 - 4350 4351 - 4375 4376 - 4400 4401 - 4425 4426 - 4450 4451 - 4475 4476 - 4500 4501 - 4525 4526 - 4550 4551 - 4575 4576 - 4600 4601 - 4625 4626 - 4650 4651 - 4675 4676 - 4700 4701 - 4725 4726 - 4750 4751 - 4775 4776 - 4789