Introduces students to concepts and theories that explain and predict consumer behavior. Focus is on customer-centric marketing and communications, which begins and ends with an appreciation of the consumer. Topics include understanding customer wants and needs, and assessing and enhancing customer satisfaction.
Score: 6.603603 Details | Listing | Web page
Essentials of newspaper editing and online production, including headlines, page layout and design, photo editing, information graphics, and appropriate electronic tools.
Score: 6.603603 Details | Listing | Web page
Writing & producing broadcasts for television, the web, and alternative digital platforms (such as PDAs) using the appropriate computer and editing equipment, news wires, and video feeds. Emphasis on the editorial decision-making process.
Score: 6.603603 Details | Listing | Web page
The craft of digital storytelling, with emphasis on creating compelling packages for the web and other digital platforms (such as PDAs) using a variety of narrative formats, interactive tools (such as Flash), and other digital content, including blogs, RSS feeds, and citizen journalism.
Score: 6.603603 Details | Listing | Web page
The craft of audio-video storytelling for television and the web, including practice in field reporting and producing packages ranging from one- to three-minute television news pieces to longer alternative audio-video formats for the web and other digital platforms.
Score: 6.603603 Details | Listing | Web page
The legal and ethical framework defining media freedoms and constraints in the United States, including copyright and trademark issues. Historical context and focus on the evolution of constitutional, statutory, judicial, and ethical standards.
Score: 6.603603 Details | Listing | Web page
Students in the class will investigate wrongful convictions -- cases in which prisoners were convicted of crimes they did not commit -- and related aspects of the criminal justice system.
Score: 6.603603 Details | Listing | Web page
Advanced skills and practice in telling stories with photographs, photo slideshows, photo galleries, and audio slideshows. Ethics as it applies to photojournalism.
Score: 6.603603 Details | Listing | Web page
Students learn about the global immigration phenomenon, how to tell multimedia immigrant stories for publication and engage in creating a social network for immigrants across ethnic lines. Using the Chicago metropolitan area, students report on immigrant experiences and develop a forum for community-based personal narratives.
Score: 6.603603 Details | Listing | Web page
What does our language use reflect about us as individuals and as societies? This course will provide the student with a broad introduction to areas of research and investigation within sociolinguistics, incorporating personal reflection on language as a theme for written assignments.
Score: 6.603603 Details | Listing | Web page
What does animal communication have in common with a Catholic Mass? Do Americans have rites of passage? Could spirit possession be good for you? Why do humans seem compelled to collectively organize experience and social relations through the process of ritualization? We will address these questions and others like them in this course exploring the origins, function, and meaning of human ritual. This course will examine what we mean by ritual, what constitutes ritual behavior, and what the differences and similarities are between large-scale collective rituals and the rituals of everyday life. To that end, we will explore a wide and varied range of human ritual behavior in both its secular and sacred forms. Using a combination of ethnographic examples and theoretical analyses, we will explore evidence for the evolution of ritual, the place of ritual in human development and the relationship of ritual to play, the social and political functions of ritual, ritual and stress, ritual and mental illness, and symbolic healing in ritual contexts.
Score: 6.603603 Details | Listing | Web page
This year we celebrate the 200th anniversary of Charles DarwinÂs birth. But what would he think of our world today? We have a sophisticated understanding of genes and the ability to trace our ancestry over generations. Yet despite this knowledge, conclusive and irrefutable proof that we have or are continuing to evolve has not been found. In this course we will address where we might have come from and where we might be going. We will cover some of the major issues in evolution ranging from those of originating in DarwinÂs time to the many questions that persist today.
Score: 6.603603 Details | Listing | Web page
The possibilities of extraterrestrial life and intelligence have long fascinated the public imagination. Recently, discoveries of a variety of extrasolar planets within a few hundred lightyears and the Martian Rover evidence of a watery past on Mars have heated the debate on whether we are alone in the universe. In this seminar, we will discuss the scientific foundations of this debate as well as the technology and strategies behind current and planned searches for extraterrestrial life and intelligence.
Score: 6.603603 Details | Listing | Web page
Citizens of the United States have an obsession with food, are growing fatter each year, but suffer any number of eating disorder. What is up with us? Is what you eat healthy? Are you eating too much or too little? What about those trans fats? Should you buy organic food? Have you ever wondered where the food you eat comes from and what happens to it on the way to your table? We will explore the ecology, physiology, sociology, and business of food using the book ÂThe OmnivoreÂs Dilemma (Pollan, 2006) as our gateway into this fascinating subject.
Score: 6.603603 Details | Listing | Web page
"Biodiversity" is a buzzword familiar to most people, but relatively few possess "Biodiversity" is a buzzword familiar to most people, but relatively few possess a clear idea of what it means and why it is important. This course investigates the importance of biological diversity from different standpoints - scientific, practical, and aesthetic. We examine core concepts in ecology and evolution, such as the definition of "species" and recent research on how more diverse ecosystems function better than less diverse ones. We address applied questions such as, "what benefits do humans gain by preserving biological diversity?", and we deal with the aesthetic and ethical dimensions of biodiversity. A field trip to a nearby prairie restoration site enhances our understanding of what biological diversity means in people's everyday lives and how people are working hard to preserve it.
Score: 6.603603 Details | Listing | Web page
Topics for discussion and exploration will include (but not necessarily be limited to): The history, ecology and sociopolitical impact of cacao cultivation and chocolate production; the biology and psychology of gustation and olfaction (taste and smell); the biochemistry of the components of chocolate, and their physiological and neurobiological effects; chocolate in fiction/literature.
Score: 6.603603 Details | Listing | Web page
Birds are a distinctive, yet familiar, part of the natural world. They dazzle us with their showy plumage, delight us with their songs, and fascinate us with the ease with which they swoop through the air. In this course students will learn how scientists approach questions about the evolution of birds. What are the closest relatives of birds? Through what intermediate stages did flight evolve? What questions are clarified by the newest fossil discoveries? As students learn about avian paleontology, biology, and anatomy, plus some history of science, they will also learn how to effectively analyze and communicate scientific ideas, particularly in writing.
Score: 6.603603 Details | Listing | Web page
In this course we will study the life and times of Cleopatra VII, women and society in the cosmopolitan culture of Hellenistic Egypt, and the reception of Cleopatra by cosmopolitan artists in the world of painting, film, and music in the 19th through 21st centuries. The first third of the course will focus on the ancient literary representations of Cleopatra VII and the social history of women and Ptolemaic queens in Egypt. Topics include: representations of Cleopatra in ancient Latin literature (Plutarch, Pliny, Virgil, Horace, Lucan); women in the culture and society of Hellenistic Egypt; the iconography of Cleopatra in ancient material culture; Cleopatra VII: historical realities vs. ÂOrientalist fantasies; the reception of Cleopatra in 19th century painters Rixens, Lawrence Alma-Tadema, Jean-Leon Gerome, the reception of Cleopatra in opera, contemporary music, and modern film.
Score: 6.603603 Details | Listing | Web page
The death of the dinosaurs as well as theories and evidence for other catastrophic extinctions will be examined. Geologic time and the history of life on earth, plate tectonics, dinosaur classification and behavior, periodicities, cosmic occurrences, and the search for Nemesis, the ÂDeath Star will be included in the seminar.
Score: 6.603603 Details | Listing | Web page
Chicago  the only place with access by water from the Great Lakes to the Mississippi River - is a classic example of how societies are shaped by their geological setting. We will explore how this setting arose from the earthÂs changing climate, how it affected the cityÂs weather, location, history, and economy, and the challenges and opportunities the lake and river offer for the future. The course is designed for students with interests in science, society, and their interaction.
Score: 6.603603 Details | Listing | Web page
This seminar will address the recent financial upheaval in the US and elsewhere (i.e the 'credit crunch'). We'll first try to place current events in a broader historical context, by looking at the intellectual history of some of the ideas underpinning financial markets (probability, risk, etc), at the origins and development of money and of banking, and at earlier financial crises. We'll then investigate the sequence of events on Wall St in the last couple of years.
Score: 6.603603 Details | Listing | Web page
Many of the important economic and social questions we analyze today, such as the effects of free trade, the role of government in the economy, and the incentives created by different legal institutions, are not new and have a long history. So, too, do the economic concepts and frameworks we use to analyze and understand our economic interactions. In this class we will discuss core economic principles (mutually beneficial exchange, gains from trade, tradeoffs and opportunity costs, decentralized coordination, equilibration, and more) by analyzing their intellectual origins in the works of a group of writers whose ideas form the foundation of modern economics. The most famous of these writers is Adam Smith, and we will read extensively from his work, but we will also read contributions from some of his contemporaries, including David Hume. One of the most remarkable things in economics is how relevant their work continues to be, even after 200-plus years, so we will also read some modern work on complexity and emergent order in economics, and tie that work into the development of the concept of spontaneous order in the Scottish Enlightenment.
Score: 6.603603 Details | Listing | Web page
The combination of a new administration and a global economic downturn has inspired many to rethink traditional government responses to particular economic problems. In this seminar, we will discuss a wide variety of recent events that exemplify the complex relationship between business and government. Bearing in mind the numerous problems inherent in both unfettered markets and regulators intervention efforts, we will debate the proper role of government in our modern economy. Potential topics include federal bailouts of select industries and firms (e.g., some banks, insurers, and automakers), sin taxes (e.g., taxing sugary sodas to combat obesity), product recalls (e.g., toys containing lead paint), banned foods (e.g., raw milk cheeses and foie gras), online use of copyrighted materials (Is it fair use or infringement?), antitrust enforcement (e.g., allowing rival satellite radio providers to merge), Internet taxes, and publicly provided goods (e.g., free wireless Internet access).
Score: 6.603603 Details | Listing | Web page
Most people believe that understanding economics is important, but it is not clear how many people do understand it, or whether they appreciate the range of issues to which economics applies. This seminar provides a remedy for these two problems by: (1) providing a clear but non-mathematical outline of the major principles of economics, and (2) illustrating these principles in the context of a variety of practical contexts (including economic analysis of adultery, religion, psychiatric illness, war, rioting, and love, among others).
Score: 6.603603 Details | Listing | Web page
This course will train and verse its first-year participants in two crucial disciplines: 1) honing the necessary strategies, styles, and structures of argument necessary for persuasive and accomplished college-level writing, and 2) practicing the techniques of full critical engagement with a text, including but well beyond its capacities for storytelling and entertainment. In the context of this class, our central texts will comprise a series of narrative films and a breadth of published writing related to the movies, ranging from historical overviews to scholarly interpretations, from popular reviews to essays in film theory. In turn, we will practice, edit, and revise a range of writing assignments that allow us to construct different varieties of argument on behalf of diverse readerships, within and beyond the academy.
Score: 6.603603 Details | Listing | Web page
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